So I’m on 2 udemy courses right now, Product Manager and Design Thinking.
I’m interested in Design Thinking because I think it plays well to my mindset – no restrictions on ideas, teaching, business design and an interest in creative marketing.
Here’s some of my rough notes so I don’t forget!
Why use design thinking?
- People, they are key and will validate your delivery
- Patterns, hmmm, not sure
- Perspectives, Many different perspectives gives us fresh design blood
- Focus, your choices have to focus on the objectives
- Iterations, you can go back and forward
- Delivery, you are producing a tangible “piece”
When companies are split across so many communication departments – the only person holding all the information can sometimes be the customerthe man in the video – https://www.udemy.com/design-thinking-masterclass/learn/v4/content
What areas of business impact does Design Thinking meet?
- Adding value and enriching experience of existing customers. Don’t improve the product, but maybe it’s looking at other ways of meeting their needs
- Increase the number of customers with new segments – let’s change the products and services we already have to suit the needs to a new customer group
- Innovation, what would a restaurant be like without a menu?
- Employees, training! It costs and pays off. Something like the protected training we’re getting at KeyPath
- Social responsibility, be good
This is the list I care for most, a lot of it plays into my present skills in focused innovation, but also having fun with what tools we have.
The more I hear about this, the more design thinking sounds like how a teacher thinks on making activities interesting for their class.
Oh, and someone get this guy a glass of water, I’m hearing a lot of phlegm! (note for Exeter videos…)
Next time, the assignment!