What a relief to find this book. It’s already beginning to tie up a few concepts I’ve heard over the years and make them form a better picture of what’s been going on in the Tech / Startup industry.
It was Jamie King who mentioned it at Games for Health Conference UK 2016 in Coventry, and since purchasing it, the book has been a welcome companion on my daily travels.
It talks of reducing waste and validating assumptions. It talks of validated learning and not just saying, “we’ve all learnt a lesson” and moving on to make the same mistakes again. It talks about making experiments part of the fabric of your work and making things which fail but validate assumptions on your vision and helps you move along.
By doing experiments, like split tests on your site or bootstrapping business ideas, you learn about your visions cheaply, and reduce waste.
It’s so like Agile development, but for your business ideas.