Autofill a decision that is slightly good. So you are “nudging” them to a good choice.
There, we’ve read it. Jobs in Whitehall await.
[http://www.hive.co.uk/book/nudge-improving-decisions-about-health-wealth-and-happiness/5744112/?gclid=CKvZie2wn70CFQkUwwod_IcA5g]